MySpace News
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MySpace thinks it can survive even thrive as a repository for all things music, Avatar and Twilight for the under-35 crowd.
With shrinking audiences, deep layoffs and two management shake-ups, MySpace, the one-time leader in Internet social networking, has had a rocky year.
The social networking site plans to return to its roots by pushing entertainment content and jettisoning portal-like features. In a last-ditch effort to revive struggling MySpace, owner News Corp. has adopted a new strategy that it hopes will give the site's millions of users a reason to keep coming back.
Long-ago lapped by Facebook in popularity and with fast-growing Twitter on its tail, social networking site MySpace is planning a series of updates over the next months that will link its users' posts to those sites more easily and carve out its niche as an entertainment hub more clearly.
Lapped by Facebook in popularity and with fast-growing Twitter on its tail, social networking site MySpace is planning updates it hopes will restore some of its luster.
Earlier this week, BoomTown visited MySpace HQ in Beverly Hills, Calif. to interview its new co-presidents, Michael Jones and Jason Hirschhorn, and get a look-see at its evolving revival plans to stop the social networking ship from sinking further.
When it comes to loading its home page, MySpace is a winded, rheumatism-afflicted old geezer compare
March 10 (Bloomberg) -- MySpace ?s new co-presidents are making changes to the News Corp.-owned social-networking site, reducing clutter on users? profile pages and expanding music, movie and game features.
SAN FRANCISCO, March 10 ? With shrinking audiences, deep layoffs and two management shake-ups, MySpace, the one-time leader in Internet social networking, has had a rocky year. Mike Jones, who took over as co-president last month with Jason Hirschhorn, said that even within MySpace some employees have lost the will to keep fighting.
MySpace has spent the last several months tweaking its social-networking service with the intention of appealing more to the under-35 crowd.